Your fleet trucks and vans can be one of the most cost-effective ways to advertise your business when they are branded and act as mobile billboards. But while they are in the shop being branded, they are out of service, and we know that fleet owners have no time for downtime.
Yet the benefits of branding your commercial fleet vehicles and turning them into moving billboards are well worth the cost. Refinishing and branding your fleet vehicles makes them work harder for you – doubling as advertising while they’re out on the road, making you money.
Luckily, it’s possible to have the branding work done while still minimizing downtime, and here’s how:
Like most things in business, proper planning prevents poor execution. So make sure you’ve planned ahead to minimize the downtime and overall costs of refinishing and branding your fleet vehicles.
Some things you may want to consider are:
- Exactly what you want the finished job to look like. Are you adding your logo, lettering, or both? Have a clear mock-up to discuss with the company doing the work and make sure everyone involved is on the same page. Fixing mistakes because of poor communication can be costly in terms of time and money.
- When is the best time to complete the work? There’s never a good time for downtime, but planning to have the branding work completed during times when you know you will be less busy can reduce any downtime impact on your business.
- Do all your vehicles need to be done immediately? Consider if the work could be done at the same time as your regular servicing and maintenance.
Prep the vehicles first
This is especially important if you already have branding on the vehicles like wrap graphics. Old vinyl can be hard to remove and will affect the finish of the paint job. Even an entirely unbranded vehicle will be quicker and easier to paint if it is clean and free of surface dirt and debris.
Choose the right company
You need to make sure you choose the right partner to complete the work. You need someone fast, efficient, and dedicated to completing high-quality work. Getting it done fast but not to the correct standards means that you’ll only end up with more downtime in the long run while you have it put right.
Look for reviews and testimonials to help you choose a company with an excellent reputation for delivering top quality work.
The right company will also communicate with you to understand exactly what you need and make sure they have understood and can execute the brief.
Another thing to look for is the tools and technology they are using. The right equipment can speed up the time it takes to do the actual branding work and can also speed up the drying time – minimizing your overall downtime.
If your regular fleet servicing and maintenance company provide refinishing and branding services, why not get them to do the work? They already know your business and your vehicles and can help you plan and organize the work around your scheduled maintenance.
At ARS, we use the latest in paint booth technology, so you not only get a better quality paint job and finished product, but you also get a much faster drying time. Why not get in touch and see how we can help you make your fleet work harder for your business?